You pay pick your focus areas and we're able to propose either a 3-day or 5-day Digital Marketing Immersion Program for your company.
Below are some short digital marketing programs we have developed over the last 10 years, and customized it according to our client's training needs.
Topic 1: Integrated Digital Marketing Fundamentals, Ecosystems and Funnels
Topic 2: Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) (3 days)
Topic 3: Email Marketing Strategy, Nurturing, Lead Generation and Upselling / Cross Selling (2 days / 3 days)
Topic 4: Integrated Social Media Strategy: Meta Marketing, Advertising and Lead Generation (2 days)
Topic 5: Digital Marketing Analytics, Attribution Models and Campaign Optimization
Topic 6: Video Marketing and TikTok Strategy (2 days / 3 days)
"Ignoring online marketing is like opening a business but not telling anyone.”
- KB Marketing Agency
Topic 1: Integrated Digital Marketing Fundamentals
• Digital marketing ecosystems in 2025
• Customer journey & funnel mapping (Awareness → Consideration → Conversion → Loyalty)
• Setting objectives, KPIs & aligning channels
Introduction to Search Engine Optimization (SEO):
• Definition and Why SEO is still KING in digital marketing.
• Key elements of SEO, including keywords, on-page optimization, and backlinks.
Hands-on SEO workshop:
• Finding and optimizing keywords for search engine visibility.
• Practical session on using keyword research tools to find relevant SEO keywords.
• Incorporating SEO keywords into a digital marketing strategy.
Search Engine Marketing (SEM):
• Google Ads fundamentals
• Search vs Display campaigns
• Keyword research, targeting & bidding strategies
• Practical session: Setting up a Google Ads campaign
• Writing effective ad copy & measuring ROI
"90% trust peers on social networks; only 15-18% trust brands.”
- Danny Brown
• Designing customer lifecycle campaigns
• Segmentation & personalization strategies
• Lead nurturing for conversions
• Upsell & cross-sell techniques
• Tools, automations & A/B testing
Meta (Facebook & Instagram) marketing & advertising
Lead generation campaigns
Content mapping & ad formats
Case studies of high-performing campaigns
Topic 5: Digital Marketing Analytics & Optimization
Key metrics & dashboards
Attribution models explained (first touch, last touch, multi-touch)
Tracking ROI across campaigns
Practical optimization strategies
• Short-form video content that drives engagement
• TikTok for business: content pillars & trends
• Storyboarding for brand narratives
• Measuring performance of video campaigns
Digital Marketing for Temasek Polytechnic Entrepreneurship Students:
Digital Marketing for NUS Ground Zero Entrepreneurship Students:
"The best marketing doesn’t feel like marketing.”
- Tom Fishburne
Charmaine is a dynamic trainer with over a decade of experience helping professionals embrace a growth mindset through creativity and technology. Known for her clear, engaging, and hands-on teaching style, she is the go-to trainer for digital marketing fundamentals, strategy, work productivity powered by Generative AI, and design-focused workshops.
Her bestselling course — Unlocking the Power of ChatGPT: Your AI Assistant at Work — has helped more than 300 professionals since its launch in October 2023 boost productivity, streamline content creation, and confidently integrate AI into their daily tasks.
Alongside ChatGPT, her Personal Branding and Digital Marketing Bootcamp programs have been the top three flagship in-house trainings under Sky Digital Agency since 2016, reaching over 2,000 participants across corporate, government, and public runs. These programs consistently receive strong feedback for being practical, hands-on, and directly applicable to real-world work challenges.
Charmaine is also highly sought after for her expertise in visual communication, especially through tools like Canva and PowerPoint (delivered under her sister brand, The Good Designers), making her workshops both practical and immediately applicable on the job.
Beyond her public workshops, Charmaine has led global curriculum projects for organisations such as The World Bank, Schneider Electric (France HQ), and the ASEAN-Korea Cooperation Fund, adapting content to fit both corporate and regional contexts.
Whether you're looking to master AI prompting, design compelling visuals, or tell powerful stories with digital media, Charmaine’s workshops deliver the skills and creative confidence today’s professionals need.