Classroom (SkillsFuture + UTAP)

Strategies for Unleashing Your Digital Brand as Adult Educators

19 October 2025, Sunday - 20 October 2025, Monday 09:00 AM - 05:00 PM Course Fee: $2180 SGD Classroom (Seats Available)

What Is The Workshop About?

This course empowers educators to navigate the digital landscape with confidence and achieve greater success.

By paying attention to personal branding in the digital landscape, it enables educators to establish a strong online presence, build credibility, and stand out in their field. Join us to learn more about personal branding principles, leveraging digital tools, to enhance your visibility, connect with your target audience, and unlock new opportunities for professional growth as an Adult Educator.

This programme with 5 modules includes comprehensive training designed to equip educators with the knowledge and skills to thrive in the digital landscape. It will adopt a practical and interactive approach, combining theoretical concepts, hands-on exercises, and real-world examples to facilitate effective learning.

Participants will explore various topics related to digital branding, branding and brand positioning, creating compelling personal branding videos, leveraging social media for personal branding and building and managing their online presence.

  • Understand the key components and principles of digital branding in the context of personal branding for Adult Educators.
  • Learn and explore the process of defining and refining your personal brand as an Adult Educator, including identifying unique value propositions and effective brand positioning strategies.
  • Acquire knowledge of effective techniques for creating compelling personal branding videos, including planning, scripting, and delivering impactful content.
  • Learn and explore the process of defining and refining your personal brand as an Adult Educator, including identifying unique value propositions and effective brand positioning strategies.
  • Explore strategies for leveraging social media platforms to enhance personal branding, engage with target audiences, and build an online community.

"Brand yourself for the career you want, not the job you have.”
- Dan Schawbel

Introduction to Personal Branding for Working Professionals:

YouTube video where we delve into "Personal Branding Hacks for LinkedIn and Working Professionals" in just 20 minutes! In this concise yet informative session, we'll share actionable tips and strategies to elevate your presence on LinkedIn and boost your career as a working professional.

Whether you're looking to attract new opportunities, expand your network, or establish yourself as an industry expert, these hacks will help you stand out in the digital crowd.

Tune in now and unlock the secrets to personal branding success! Don't forget to like, comment, and subscribe for more valuable content.

Let's take your LinkedIn game to the next level!


LinkedIn Profile Audit for Business Owners:

Wondering how to optimize your LinkedIn profile to attract more business opportunities?

In this video, I audit Jasmin, the owner of Perky Lash, and highlight LinkedIn best practices for creating a standout professional profile.

Watch to discover how Jasmin has successfully positioned her brand, what she’s done right, and how you can apply these strategies to enhance your LinkedIn presence. Learn tips on profile optimization, engaging content creation, and effective branding!

Let's take your LinkedIn game to the next level!


"Personal branding is the art of becoming knowable, likable and trustable.”
- John Jantsch

Trainer Profiles

Charmaine Lee

Chief Digital Marketing Officer

Workshop Schedules

Date

19 October 2025, Sunday - 20 October 2025, Monday (Seats Available)

Venue

11 Eunos Road 8, #06-03 Lifelong Learning Institute, Singapore 408601

Upcoming Schedule(s)

17 December 2025, Wednesday - 18 December 2025, Thursday (Seats Available)

30 March 2026, Monday - 31 March 2026, Tuesday (Seats Available)

27 August 2026, Thursday - 28 August 2026, Friday (Seats Available)

21 December 2026, Monday - 22 December 2026, Tuesday (Seats Available)

Register your interest

Our Instructor

Hi, I'm Charmaine Lee.

Charmaine is a dynamic trainer with over a decade of experience helping professionals embrace a growth mindset through creativity and technology. Known for her clear, engaging, and hands-on teaching style, she is the go-to trainer for digital marketing fundamentals, strategy, work productivity powered by Generative AI, and design-focused workshops.

Her bestselling course — Unlocking the Power of ChatGPT: Your AI Assistant at Work — has helped more than 300 professionals since its launch in October 2023 boost productivity, streamline content creation, and confidently integrate AI into their daily tasks.

Alongside ChatGPT, her Personal Branding and Digital Marketing Bootcamp programs have been the top three flagship in-house trainings under Sky Digital Agency since 2016, reaching over 2,000 participants across corporate, government, and public runs. These programs consistently receive strong feedback for being practical, hands-on, and directly applicable to real-world work challenges.

Charmaine is also highly sought after for her expertise in visual communication, especially through tools like Canva and PowerPoint (delivered under her sister brand, The Good Designers), making her workshops both practical and immediately applicable on the job.

Beyond her public workshops, Charmaine has led global curriculum projects for organisations such as The World Bank, Schneider Electric (France HQ), and the ASEAN-Korea Cooperation Fund, adapting content to fit both corporate and regional contexts.

Whether you're looking to master AI prompting, design compelling visuals, or tell powerful stories with digital media, Charmaine’s workshops deliver the skills and creative confidence today’s professionals need.